Using Survey Data For Successful Programmatic Advertising Campaigns

 

 

What is programmatic advertising? Simply put, programmatic marketing is defined as the simultaneous buying and selling of web advertising space using web programs. But in fact, it s more than just that. Programmatic not only incorporates internet targeting techniques and traffic data to serve more effectively, more precisely and in mass quantities, meaning greater ROI for advertisers alike, but it also captures relevant data from the actual consumer browsing experience to better understand what a consumer really wants.

 

Let's take a look at an example to illustrate how programmatic advertising at media shark works: Let us say you have an insurance company. One of your departments has recently launched a new health insurance plan. Because the programmatic ads are so effective, sales have increased exponentially. This means more revenue for your insurance department. However, because the majority of your sales are now coming from display ads, it has caused a net loss in some insurance company policies.

 

In order to mitigate potential losses related to these programmatic displays, the insurance company has decided to implement additional controls to limit the effectiveness of their display ads. These additional controls include stricter guidelines for targeted placement and the use of particular keywords in order to increase conversions. To accommodate this new programmatic initiative, your department now needs to develop new programs that will drive more qualified traffic to your web sites in order to generate the sales. Although this might seem like a complex task, your programmatic advertising software provider can help you leverage existing and new technologies to create more cost-effective methods for successfully driving qualified traffic to your web sites.

 

The advantages of programmatic advertising over other traditional web advertising strategies are many. With less labor involved, your department can invest more time focusing on the advertising techniques that will be most beneficial to your customers. Your department can also take advantage of the latest technology by incorporating the most cutting edge digital media and technologies available. This includes the ability to instantly track the results of your ad buys which makes it easy to make quick decisions about where to focus your marketing efforts. Additionally, programmatic advertising enables advertisers to target their advertisements based on the specific qualities that best reflect the interests of your customers.

 

Because programmatic advertising allows advertisers to target specific audiences, advertisers can more easily focus their marketing efforts on acquiring new customers. Instead of spending time and money trying to attract new customers, you can immediately begin focusing your efforts on turning each customer into a new client. As your audience grows, you can increase the number of leads you obtain with your programmatic ad tech. This results in a significant increase in your advertising revenue as well as the number of clients you have in your business. Advertisers no longer need to wait for their customers to find them!

 

With programmatic advertising, you can easily gain valuable insight into who you should be targeting as well as which geographic areas you should be concentrating your campaign in. You will know exactly how effective your campaigns are due to the information provided by your programmatic advertising system and you will also be able to make quick decisions about the parts of your campaign that may need improvement. Your campaign can become more successful when you combine targeting options with high quality survey data. This link: https://en.wikipedia.org/wiki/Online_advertising has content related to this article, check it out.